SEO Case Study
No.8 Workshop, NZ
About
No.8 Workshop is a New Zealand-based company specializing in timber window restoration, door restoration, retrofit double glazing, cedar joinery, and sash window repair services across Wellington and Lower Hutt.
The project started with a complete website redesign followed by a targeted SEO campaign to improve rankings, organic traffic, and qualified inquiries.
The Challenge - Before the campaign
- The website had low organic visibility
- Rankings for restoration-related keywords were almost zero.
- Organic inquiries were zero
- The old website lacked SEO structure and conversion optimization
Our SEO Strategy
Website Redesign
We redesigned the website with:
- Modern responsive design
- Faster loading speed
- Better user experience
- SEO-friendly structure
- Conversion-focused layout
SEO Optimization
We implemented:
- Technical SEO optimization
- Local SEO targeting Wellington & Lower Hutt
- Service page optimization
- Internal linking improvements
- Schema markup
- Keyword-focused content strategy
Target Keywords
The website achieved strong rankings for keywords such as:
- Custom cedar joinery Wellington
- Full door restorations Service in Lower Hutt
- Door restoration services near me
- Double hung window restoration New Zealand
- Door and window restoration Lower Hutt
- Smoother sliding sash windows Wellington
- Timber double glazed windows Lower Hutt
- Door repair service in Wellington
- Retrofit double glazing Service Lower Hutt
- Repair double glazed windows
Results
Organic Growth Achieved
- Increased organic traffic
- Higher Google search visibility
- Improved local keyword rankings
- More qualified organic inquiries every day
- Increased quote requests from Google search
Several target keywords reached the first page of Google search results.
Outcome
By combining a professional website redesign with a focused local SEO strategy, No.8 Workshop significantly improved its online visibility and lead generation in the competitive timber restoration industry.
Here, we have showcased a 6-month comparative organic traffic report from Google Analytics, highlighting the growth in website visibility and user engagement after implementing the SEO strategy.
The case study page includes screenshots showing Salon Doris visibility inside ChatGPT search responses.
Search Visibility Results
Comparative Keywords Ranking
Ranked Keywords:
Before Optimization
0 Rankings
Current Rankings
Top Search Positions
| Keywords | Initial RankingNov-25Google (New Zealand) | Current RankingMay-26Google (New Zealand) |
|---|---|---|
| custom cedar joinery Wellington | 0 | #1 |
| full door restorations Service in Lower Hutt | 0 | #1 |
| door restoration services near me | 0 | #1 |
| double hung window restoration New Zealand | 0 | #1 |
| Door and window restoration Lower Hutt | 0 | #2 |
| smoother sliding sash windows Wellington | 0 | #3 |
| timber double glazed windows Lower Hutt | 0 | #5 |
| door repair service in Wellington | 0 | #6 |
| retrofit double glazing Service Lower Hutt | 0 | #9 |
| repair double glazed windows | 0 | #10 |