SEO Case Study
Arctic Midnight Group, Finland
How we transformed a Lapland tourism brand into a high-ranking search authority across Google, Bing, AI search engines, and ChatGPT-driven discovery?
About
Arctic Midnight Group is a Finland-based tourism company offering premium Northern Lights experiences, private Lapland tours, photography experiences, and personalized travel activities in Levi, Finland. Their website showcases guided aurora tours and unique Arctic adventures for travelers visiting Lapland.
Services Offered
- Northern Lights Tours
- Arctic Photography Experiences
- Lapland Adventure Packages
- Personalized Travel Experiences ( 100+ Keywords)
The Challenge
Before starting the SEO campaign, the website had several growth limitations:
- Low organic visibility on Google
- Poor keyword rankings for tourism-related searches
- Weak Local & international SEO presence
- Limited content targeting travelers
- Technical SEO issues affecting indexing
- Slow-loading pages and weak Core Web Vitals
- Minimal backlinks and domain authority
- Low conversion rate from organic traffic
When We Started
We planned several result-oriented digital marketing solutions in accordance with the client’s problems:
Issues Identified During the Initial Website Audit
During the initial SEO audit of Arctic Midnight Group , we identified several technical and content-related issues that were limiting the website’s search visibility and organic growth.
The website had poor keyword targeting, slow-loading pages, weak internal linking, unoptimized images, and lacked schema markup. There was also no proper content strategy, low domain authority, and minimal local SEO presence.
Services Offered
- Technical SEO errors
- Weak keyword targeting
- No SEO-focused content strategy
- Low domain authority
- Poor mobile optimization
- Lack of local SEO and backlinks
SEO Strategies Implemented
To improve performance, we implemented a complete SEO and AI SEO strategy focused on technical optimization, keyword research, content marketing, local SEO, and authority building.We optimized website speed, improved Core Web Vitals, fixed crawlability issues, implemented schema markup, and created SEO- friendly content targeting high-intent tourism keywords related to Northern Lights and Lapland tours.
As a result, the website achieved stronger Google rankings, improved AI search visibility including ChatGPT discovery, increased booking inquiries, lower bounce rates, and significantly better organic traffic growth.
Services Offered
- Technical SEO optimization
- Keyword research & mapping
- SEO content creation
- Local SEO optimization
- White-hat backlink building
- AI SEO & semantic optimization
Why This SEO Campaign Worked?
Success Factors
- Strong technical SEO foundation
- High-quality tourism content
- Strategic keyword targeting
- Local SEO optimization
- Consistent backlink acquisition
- Conversion-focused landing pages
Source: Google Analytic
Source: Website Visible in ChatGPT
Comparative Keywords Ranking:
S.No.
Keywords
Current RankingGoogle (Finland)May-2026
Initial RankingGoogle (Finland)Jun-2025
1
best time to see northern lights in Levi Finland
1
0
2
Northern Lights tour Levi Lapland
1
0
3
Northern Lights Tours Levi
3
0
4
Small Group Tours Levi
4
0
5
Northern Lights Trip Levi
4
0
6
Aurora Borealis Levi
5
0
7
Private Tours Levi
6
0
8
Guided Tours Levi
8
0
9
northern lights Levi
8
0
10
Levi Northern lights
10
0
11
Levi Sauna
20
0
12
Ice Fishing Levi
23
0
13
things to do at santa claus village
27
0
Success Factors
“Big thanks to Techzenon for the incredible SEO support. Our rankings, visibility, and organic traffic improved significantly after implementing the optimization strategy.”
Tony
CEO, Arctic Midnight Group (Finland)
- SEO Higher Rankings
- Traffic Organic Growth
- AI SEO Better Visibility